MICE Leadership Summit

Ubaid Ahmad is a Senior Director at Bangalore International Exhibition Centre (BIEC) and Indian Machine Tools Manufacturers’ Association (IMTMA), with over 28 years of leadership experience across the service industry, exhibition management, venue operations, strategic marketing, and large-scale infrastructure development. An alumnus of Aligarh Muslim University, he holds a Bachelor’s degree in Economics, an MBA in Marketing, and an Exhibition Management Degree (EMD) from UFI, France. He is a Qualified Integrated Management Systems (IMS) Auditor for ISO 9001, ISO 14001, and ISO 45001, providing board-level assurance on ESG integration, regulatory compliance, enterprise risk management, and governance frameworks. Since joining BIEC in 2007, Mr. Ahmad has played a pivotal role in positioning it as India’s foremost green exhibition venue, embedding ESG principles into BIEC’s core operating and expansion strategy. He has overseen the venue’s phased expansion from 30,000 sqm to 1,10,000 sqm, integrating sustainable infrastructure design, energy efficiency, water stewardship, waste minimisation, and robust occupational health and safety systems. His responsibilities include P&L oversight, budgeting, capital planning, revenue diversification, and cost optimisation, ensuring financial discipline alongside sustainability outcomes. He has been closely associated with flagship exhibitions such as IMTEX, PMTX, DMTX, and Healthex, strengthening their global positioning, ESG-led narratives, organiser engagement, and visitor experience. His earlier career spans senior roles with TDI, Shamal Media (GCC), and STAR TV (News Corp), delivering extensive international and cross-border experience. During this phase, he led multiple industry-first initiatives, including the launch of CCTV advertising in India, conceptualising the marketing strategy for the Middle East’s first Hindi/Urdu FM station (HUM FM), and serving as a core team member for the launch of Radio City, India’s first 24-hour FM station. Mr. Ahmad currently serves as Vice President of Indian Exhibition Industry Association (IEIA), Governing Board Member of Indian Convention Promotion Bureau (ICPB), and Member of the MICE Task Force. A regular international keynote speaker, he is recognised for delivering financially resilient, ESG-aligned, world-class exhibition and venue ecosystems.